Google Ad Grants
Why Google Ad Grants?
Google Ad Grants is a powerful donation program that provides qualifying 501(c)(3) nonprofit organizations with a monthly grant of $10,000 to go towards text-based ads on Google search results pages. This allows you to reach potential donors, volunteers, and beneficiaries precisely when they are searching for causes related to your mission.
Visibility
Appear at the top of Google search results and drive an average of 2.4x increase in website traffic.
Growth
Connect with supporters actively searching for your cause, increasing donations, volunteers & brand awareness.
Reach
Reach the right audience at the right moment with keyword-targeted advertising
How It Works
Apply
Submit your application through Google for Nonprofits
Setup
Create your Google Ads account and campaigns
Launch
Start running ads with your $10,000 monthly budget
Optimize
Monitor performance and refine your campaigns
Eligibility Requirements
- Hold valid charitable status in your country
- Acknowledge and agree to Google’s required certifications
- Have a high-quality website with substantial content
- Not be a governmental entity, hospital, medical group, school, or university